Popular Australian destinations include the coastal cities of Sydney, Brisbane and Melbourne, as well as other high-profile destinations including regional Queensland, the Gold Coast and the Great Barrier Reef, the world’s largest reef. Uluru and the Australian outback are other popular locations, as is the Tasmanian wilderness. The unique Australian wildlife is also another significant point of interest in the country’s tourism.
Tourism in Australia is an important component of the Australian economy. In the financial year 2014/15, tourism represented 3.0% of Australia’s GDP contributing A$47.5 billion to the national economy. Domestic tourism is a significant part of the tourism industry, representing 73% of the total direct tourism GDP. In calendar year 2015, there were 7.4 million visitor arrivals. Tourism employed 580,800 people in Australia in 2014-15, 5% of the workforce. About 43.7% of persons employed in tourism were part-time. Tourism also contributed 8.0% of Australia’s total export earnings in 2010-11.